Get clarity on your product value

Book of Owtcomes

We help you create product value with deep insights on evolving customer needs.

Our mission is to turn your product value into exceptional outcomes.

Sky Constellations - About


Which comes first – the product or the customer’s need? The answer will always change.

You could be like Steve Jobs and say, “We’ll just build it first and fast and get feedback later. Customers don’t know what they want anyway.” Or take on Seth Godin’s advice: “Don’t find customers for your products; find products for your customers.”

We help companies break through this costly dilemma to manage risk and make effective decisions. 

Products become truly successful when they derive value from a need with the potential to elevate the customer experience in a brand-new way.

How can you apply this approach to create new business opportunities? Check out one of our clients, YOM, and their journey to unlocking a new value space in the Metaverse.


We focus on differentiation. With our in-house strategic tools, we map evolving customer needs, apply business model innovation, and strengthen your collaboration with partners.

Together, we build a more impactful product messaging and positioning to create new opportunities for growth.

Our clients do things differently by using a tailored approach to applying technology, empathy, and creativity to mine new value spaces.

A new way of driving change

Owtcome Forest - Services

Latest Updates

Multi-Ocean Strategy Framework


Use Multi-Ocean Strategy to combine diverse perspectives and make better strategic decisions.


An ICT consulting company merges its learning and data culture to create an authentic brand.


You can listen to the latest episode of ODD Owtcomes, “Delivering Meaningful Outcomes.”

Fill in the form to get the Sense-framing eBook on your email

Fill in the form to get the Meta-SWOT eBook on your email

Fill in the form to get the Active Empathy eBook on your email